Our Experts


Svenja Buesching
Co-Founder
Croowy
Svenja Buesching is co-founder of Croowy, a platform solution (www.croowy.de) connecting hotels and airlines to create direct partnerships and revolutionize the procurement process for hotel accommodation.
Before that, she held different leadership positions in the hospitality sector. Most recently, she was VP Sales, Revenue & Distribution at Flemings Hotels. Before that, she spent almost 18 years with Hilton, in her last role as Regional Director Hilton Worldwide Sales responsible for all the global sales office in Central, Northern and Eastern Europe
Svenja Buesching
Co-Founder
Croowy


Gladys Garcia Schulze
Sr. Business Development Manager
RUCKUS Networks
With a decade of experience in customer service and sales across diverse industries, she joined Ruckus in 2019 as an Inside Sales Account Manager for DACH. Combining her sales passion, language proficiency, and analytical mindset, she transitioned to a role as a Business Development Manager in EMEA’s sales acceleration team. Her current focus lies in crafting and executing revenue growth strategies across verticals for scalable succes
Gladys Garcia Schulze
Sr. Business Development Manager
RUCKUS Networks


Ronald M. Arndt
Head of Sales & Marketing
likeMagic
Ronald M. Arndt
Head of Sales & Marketing
likeMagic


Chris Peppers
Director E-Commerce
H-Hotels
With experience in Distribution, Revenue Management and Ecommerce, Chris Peppers joined H-Hotels in March 2023 as Director E-Commerce and is responsible for everything Google, meta listings, affiliate marketing and website UX and performance. 2023s focus is set on Digital Experience Analytics to further optimize H-Hotels.com booking process and overall potential.
Chris Peppers
Director E-Commerce
H-Hotels


Ricky Bichel
Head of International Expansion
Limehome
As Head of International Expansion, Ricky Bichel is responsible for the strategic development of limehome’s portfolio, including internationalisation and business model diversification. He is also responsible for marketing activities to increase brand awareness and has been instrumental in the expansion in the DACH region, the Benelux countries as well as Italy.
Bichel’s qualifications include a Master’s degree in International Business with a focus on Strategy & Finance (M.Sc.) from the French EDHEC Business School and a Master of Business Administration (MBA). He complemented his extensive theoretical education with outstanding practical skills in management consulting in the years that followed.
Born in Luxembourg, he has in-depth experience in real estate transactions and investments and can demonstrate several years of practice in leading global real estate consultancies, with an ascertainable track record in the execution of complex pan-European projects, such as multi-million dollar portfolio valuations.
Continuously fascinated by the digital transformation of the hospitality market as well as the real estate sector, Bichel is an excellent addition to limehome’s leadership team.
Ricky Bichel
Head of International Expansion
Limehome


Stefanie Rummel
Senior Director Design
IHG
Stefanie Rummel
Senior Director Design
IHG


Claudia Löhr
Project Designer
Achat Hotels
Grown up and trained in interior design in our family business and working as stylist in the fashion industry I decided more than 25 year ago to start a career in tourism and the international leisure hotel industry. I was privileged to gain experiences in various positions like tourleader, Marketing and Sales Manager or Experience Delivery Manager. Therefore my understanding of general hotel
operations, my precise knowledge of international customer requirements and my talent in interior design have already brought not only a new concept but also sustainable success to more than 100 hotels worldwide.
Last year I initially joined Achat Hotels as external consultant with my label “Greta Irmél” to support the re-branding with a unique interior look & feel. As we share our vision & values I am happy to now being appointed as Project Designer for the Achat Hotel Group.
Claudia Löhr
Project Designer
Achat Hotels


Christian Strieder
Sales Director
Mews
Christian Strieder
Sales Director
Mews


Frank Göldner
Sales Manager
Neolith
born July 15, 1965 in Zwickau,
lives in 08115 Lichtentanne, Steinpleiser Strasse 16,
Professional development
1983 learned and practiced toolmaker profession
1990 Switched to trade for sanitary and tiles
1993 Start as an independent sales representative for ceramic tile industry
2007 start with the company “The Size“ and later “Neolith” until today
My activities
Acquisition and consulting for facade and other public projects
Support and advice to architects, dealers, stonemasons, tilers, etc.
My working area includes the states of Hamburg, Schleswig-Holstein and the eastern states of Germany
Frank Göldner
Sales Manager
Neolith


Felicitas Hockemeyer
Head of Asset Management
Arabella Hospitality SE
Felicitas Hockemeyer has been Head of Asset Management at Arabella Hospitality SE since January 2023. In this position her responsibility focuses on the continuous optimisation of the existing portfolio. During her career she gained many years of expertise in the areas of hotel asset management, finance, process optimisation and operational hotel management.
After graduating with a Bachelor of Science in Business, Administration and Economics from the University of Passau and a Masters of Law from the University of Saarland, Felicitas Hockemeyer was responsible for a German multi-brand portfolio as Hotel Asset Manager at Accor Invest Germany between 2018 and 2020. From 2020 to 2021, she enlarged her operational experience as Opening General Manager of the Novotel & ibis Regensburg franchise combo. On the management company side and as Head of Finance of Oetker Collection, she commercially managed an international portfolio of eleven hotels in the ultra-luxury segment before joining the Arabella Hospitality management team as Head of Asset Management on 1 January 2023.
Felicitas Hockemeyer
Head of Asset Management
Arabella Hospitality SE


Andreas Profanter
Partner
noa* – network of architecture
Andreas Profanter(born 1985) graduated from InnsbruckUniversitywith amaster’s degree in architecture.Afterhis studies, heworked as architect in different offices,including the studio of Arch. Renzo Gennaro in Bolzanoand the studio of Arch. Edouard Francois in Paris.In 2013 Andreas startedworking at NOA, where he moved on to become a partner in 2015.Since then, he has been involved in projects on various scales and with different functions, such as the Ötzi Peak3.251mobservation platform and the Transsensorial Gateway light and soun
Andreas Profanter
Partner
noa* – network of architecture


Nico Giovanoli
Director Area Operation Germany
Managing Director SV Hotel Germany
With 25+ years of hotel operations and entrepreneurial leadership experience including property openings & renovations, successfully led multinational teams in Europe and Russia
- 1. August 2022 Director Area Operations for Franchised Hotels in Germany and since March 2023 Managing Director SV Hotel Germany https://www.sv-hotel.ch/de/
- 2018 – 2022 HRG Hotels https://www.hrg-hotels.com/
o Area Manager South, HRG Hotels Operational responsibility for 13 hotels under the Accor brands (Pullman, Mövenpick, Mercure, Ibis Styles and Adagio), Wyndham and Vienna House
o Cluster General Manager, HRG Hotels Pullman Stuttgart Fontana & ibis Styles Stuttgart Vaihingen
o Hotel Manager, HRG Hotels Pullman Stuttgart Fontana
- 2016 – 2018 Althoff Hotel am Schlossgarten Executive Assistant Manager,
- 2014 – 2016 Entrepreneur & General Manager, Gio´s Fagiano Bar & Restaurant Berlin
- 2013 – 2014 Executive Assistant Manager i/c Food & Beverage (PRE- / POST-OPENING), Kempinski Hotel Nikolskaya Moscow
- 2011 – 2013 Managing Director Russia, KFP Five Star Conference Services
- 2007 – 2011 Director of Food & Beverage, Hotel Baltschug Kempinski
- 2003 – 2007 Hotel Palace Luzern
• 2002 . 2003 Hotel Adlon Kempinski
Nico Giovanoli
Director Area Operation Germany
Managing Director SV Hotel Germany


Christoph Lueg
Managing Director
Friendly Hospitality GmbH
Christoph Lueg (45) ist geschäftsführender Gesellschafter der Friendly Hospitality GmbH, Hamburg, und führt gemeinsam mit seiner Frau Claudia Günnewig unter anderem die beiden Privathäuser Hotel Wagner und Hotel Fresena in Hamburg.
Nach seiner Ausbildung zum Koch arbeitete er unter anderem in München im Hotel Vier Jahreszeiten sowie im Sternerestaurant „Le Gourmet“ und war als Küchenchef an Bord der Sea Cloud. Anschließend wechselte der Hotelbetriebswirt und Cornell-Absolvent ins Management. Nach Stationen im SAS Plaza (heute: Radisson Blu) und im Privathotel Böttcher in Hamburg ging er zunächst zur Dorint-Gruppe und fasste dann bei Mercure Fuß. Nach zwölf Jahren verließ er den Accor-Konzern als Vice Präsident Mercure Nord midscale Central Europa, um sich der Privathotellerie zu widmen.
Christoph Lueg ist gelernter Koch und setzte 1998 zu einer steilen Managementkarriere an, zunächst bei der Dorint AG, anschließend beim Accor Konzern für die Mercure Hotels, Novotel Hotels und Suite Novotel Hotels, verantwortlich für 25 Hotels mit 4.600 Zimmern und 2.200 Mitarbeitern. 2016 erfüllte er sich den lang ersehnten Wunsch von der Selbstständigkeit. Er gründete die Friendly Hospitality GmbH und übernahm 2017 das 3-Sterne-Superior Haus Hotel Wagner im historischen Hamburger Dammtorpalais. Mit der C&C Hotel-Gastronomie-Consulting berät er zudem Franchiser der Marken Holiday Inn, kleinere Hotelketten bis 10 Hotels und Privathotels bis maximal 100 Zimmer. Letztere liegen ihm besonders am Herzen: Lueg ist der festen Überzeugung, dass ausgerechnet die Privathotellerie vom veränderten Reiseverhalten der Menschen profitieren wird.
Christoph Lueg, geboren 1967 in Marl (Nordrhein-Westfalen)
Verheiratet, eine Tochter
1983 – 1991 Ausbildung als Koch, weitere Stationen u.a. im Hotel Vier Jahreszeiten München, Sternerestaurant „Le Gourmet“ in München, Chefkoch auf der Sea Cloud
1993 Abschluss als Staatlich gepr. Betriebswirt für das Hotel- und Gaststättengewerbe
Wechsel nach Hamburg, Stationen im SAS Plaza **** (heute Radisson Blue), Privathotel Böttcherhof**** Hamburg und Schloss Wotersen (zuletzt als stellvertrender Direktor).
Seither in der Hansestadt mit kurzen Unterbrechungen im Dorint**** Sanssouci Berlin-Potsdam (1998/99) und Mercure City Hannover**** (2006/2007)
2002 Erster Posten als Hoteldirektor Dorint***+ AN DER MESSE Hamburg Pre- Opening
2006 Übernahme von übergeordneten Tätigkeiten bei Mercure Hotels (Direktor Délégué über Area General Manager bis hin zum Vice Präsident Mercure Nord Central Europa)
2014 – 2016 Vice Präsident Mercure Nord midscale Central Europa für Mercure Hotels, Novotel Hotels und Suite Novotel Hotels, verantwortlich für 25 Hotels mit 4.600 Zimmern und 2.200 Mitarbeitern
seit 2016 Geschäftsführender Gesellschafter Friendly Hospitality GmbH
Übernahme Hotel Wagner Hamburg (51 Zimmer) am 1.5.2017
Weitere Häuser und Aktivitäten:
Hotel Fresena Hamburg (22 Zimmer)
www.hotelfresena.de
seit 01.03.2015
Geschäftsführerin Claudia Günnewig (Ehefrau)
Mövenflug Appartements Travemünde
seit 20.12.2014
C&C Hotel-Gastronomie-Consulting
seit 1998
Vorsitzender des Tarifausschuss des DeHoGa Hamburg und
Mitglied im Bundesauschuss für Arbeitsmarkt und Traifpolitik
Seit 2012
Christoph Lueg
Managing Director
Friendly Hospitality GmbH


Alusch Amoghli
Director of Development DACH Premium, Midscale, and Economy Brands
Accor Group
Alusch Amoghli is Director of Development DACH Premium, Midscale, and Economy Brands at the Accor Group. As an experienced expert in the areas of business development, strategic operations, and investment, he can look back on a career spanning almost 30 years. His expertise covers not only various industries but also regions with a focus on Europe, the Middle East, Africa, and Asia. Before joining the Accor development team in 2020, he worked for boutique investment group Orient Pacific Capital Limited, BMW Financial Services, BMW Group, investment bank ALTIUM Capital and consulting firms MJP and PwC. In addition, Alusch Amoghli has been appointed Academic Lecturer at the Baden-Württemberg Cooperative State University since March 2022.
Alusch Amoghli
Director of Development DACH Premium, Midscale, and Economy Brands
Accor Group


Michael Simon
Head of Commercial
Premier Inn
Die Premium-Economy-Hotelmarke Premier Inn Deutschland holt mit Michael Simon einen
Hospitality-Experten an Bord, der die Fäden in den Bereichen Sales & Distribution, ECommerce,
Marketing sowie Revenue Management & Pricing zieht. Der erfahrene Diplom-
Volks- und Betriebswirt zählt zu den „Top 20 Extraordinary Minds in Sales, Marketing &
Technology in Europe”, ausgezeichnet durch die HSMAI (Hospitality Sales and Marketing
Association International).
Frankfurt/Main, 28. März 2022 – Als neuer Head of Commercial wird Michael Simon zukünftig
mehrere Arbeitsbereiche verantworten. Mit dieser Stelle bündelt das Management von Premier Inn
Kompetenzen, um schnelle Entscheidungswege zu ermöglichen und den Ausbau der Hotelmarke in
Deutschland voranzutreiben. Sales & Distribution, E-Commerce, Marketing sowie Revenue
Management & Pricing sind die Bereiche, die unter der neuen Führung zwar weiterhin autark, aber ab
sofort besser vernetzt sind. Michael Simon freut sich darauf, bei Premier Inn das Zusammenspiel der
Teams zu optimieren: „Die Mitarbeitenden der verschiedenen Teams leisten hervorragende Arbeit.
Ich sehe mich gewissermaßen als Moderator: Ich öffne zur richtigen Zeit an der richtigen Stelle Türen
und baue Brücken, damit wir gemeinsam effizienter zum besten Ergebnis kommen.“
Michael Simon war u.a. für HRS und die Romantik Hotels & Restaurants tätig, bevor er bei Marriott
International als Senior Director of Distribution arbeitete – und schließlich bei Premier Inn anheuerte.
Der anerkannte Branchenexperte tritt regelmäßig bei Konferenzen und Tagungen als Redner auf, z.B.
beim DRV, Phocuswright, HSMAI oder der IATA. Michael Simons Schlüssel zum Erfolg: „Die
Veränderungen in der Hospitality-Branche durch die Pandemie sind enorm. Aber Premier Inn hat es
bereits in seinem Heimatmarkt geschafft, sich erfolgreich zu positionieren und die Vertriebswege so
zu optimieren, dass wir langjähriger Marktführer in Großbritannien sind. Die daraus gewonnenen
Erkenntnisse werden wir nun den sich ändernden Marktbedingungen anpassen und durch neue,
kreative Strategien etablieren. So stellen wir sicher, dass unser Premium-Economy-Produkt auch in
Deutschland nachhaltiges Wachstum verzeichnet.“
Michael Simon
Head of Commercial
Premier Inn


Markus Marth
Managing Director
Schani Hotels
Markus Marth brings a lot of industry experience. He studied tourism management and economics in the USA, worked in the USA and the Caribbean for a number of years before returning to his hometown of Vienna. There he led the team at the 25hours Hotel Vienna and spent his time as General Manager at Ruby Hotels until 2018. From 2018 to 2022 he worked as COO of Schanihotels. Since December 2022 he has held the position of CEO of Schanihotels and is responsible for the strategic growth and economic success of the Viennese Hotel Group.
Markus Marth
Managing Director
Schani Hotels


Roland Szeremlei
Cluster General Manager
Flemmings Hotels
Roland Szeremlei
Cluster General Manager
Flemmings Hotels


Stephanie Nierhaus
Director Openings
H-Hotels GmbH
Stephanie Nierhaus
Director Openings
H-Hotels GmbH


Kateryna Smura
CEO
Castlewood Hotels und Resort AG
Kateryna Smura
CEO
Castlewood Hotels und Resort AG


Gregor Andréewitch
General Manager
Waldorf Astoria
With Gregor Andréewitch, an internationally experienced luxury hotelier took over the management of the Waldorf Astoria Berlin in October 2013. For his position, the native Austrian brings a wealth of experience gained in more than 40 years in the hotel and hospitality industry, especially in Hilton Worldwide hotels.
In the course of his career, Andréewitch has worked in no fewer than twelve countries, most recently at the Conrad Tokyo in Japan, one of the leading luxury hotels in Asia. Previously, he managed, among others, the historic hotel “The Drake” in Chicago and worked at “The Langham” in London.
Andréewitch’s hotel career began in accounting, followed by food & beverage duties, before he took on the position of Executive Assistant Manager at the Hilton Munich City. Andréewitch then held a series of general manager positions in England and the U.S. before moving to Japan in 2007 as general manager of the Conrad Tokyo. He speaks four languages – German, English, French and Spanish.
Since opening at the end of 2012, the Waldorf Astoria Berlin has been setting new standards in the German capital and throughout Germany. The luxury hotel with 232 rooms and suites is located in Berlin’s “Zoofenster” – the spectacular new skyscraper of City West, right next to the Memorial Church and the legendary Kurfürstendamm. The hotel, in a modern interpretation of Art Deco style, occupies the first 15 floors and floors 22 to 31 of the skyscraper made out of natural stone and glass. Highlights of the Waldorf Astoria Berlin include the mediterranean- inspired restaurant ROCA, as well as the exclusive Presidential Suite, the highest suite in the city, with a magnificent view of the Berlin skyline.
Gregor Andréewitch
General Manager
Waldorf Astoria


Ingmar Sloothaak
Regional Director of Operations Germany & Austria
SIRCLE COLLECTION
After graduating with honours from the Hotel Management School in Leeuwarden (The Netherlands), Ingmar’s passion and enjoyment for the hospitality industry continues to this day. In addition to holding various commercial and operational management positions in leading hotels, he has set up his own business to manage hotel openings, co-founded a hotel management company, owned his own castle hotel and restructured companies with a strong focus on service management. After more than 15 years as an entrepreneur, Ingmar is now able to bring all his experience and skills to bear in his role as Regional Director of Operations Germany & Austria for the ambitious Sircle Collection. As well as having ultimate responsibility for the current six hotels in his region, he has a leading role in the regional office in Berlin and is actively involved in the opening of new hotels.
Ingmar Sloothaak
Regional Director of Operations Germany & Austria
SIRCLE COLLECTION


Margarida de Ordaz Caldeira
Chair of EMEA
Broadway Malyan
Margarida is an architect and interior designer who leads our global hospitality sector and also serves as the head of the Lisbon Studio. She was invited to open the Broadway Malyan’s Portuguese Studio in 1996. Margarida has a passion for Hospitality and travel, having developed her career focused on hospitality over the past 20 years.
She joined the practice in 1995 and has more than 20 years’ experience across different sectors. In 2003 Margarida was appointed to the Main Board and took over the leadership of the firm’s global hospitality sector. In 2012 she was appointed to chair the practice’s Americas Board and in 2016 became Chair of EMEA.
In 2008 Margarida was nominated for the “Inspire Women Award” in the category of “International Woman of the Year” and in 2015 she won the Magazine Imobiliário Personality Merit Award recognising her contribution to the world of architecture.
Margarida is a Board Member of ULI (Urban Land Institute), of WIRE (Women In Real Estate) in Portugal, and also a member of the Jury of European Council of Shopping Places (ECSP).
Margarida has designed high-profile and award-winning leisure, hospitality and residential schemes in Europe, Africa and Latin America and has been a regular lecturer on topics including luxury resorts, hospitality, sustainability and urban regeneration, in these 3 continents
Margarida de Ordaz Caldeira
Chair of EMEA
Broadway Malyan


Lukasz Platkowski
Managing Director
Gensler Berlin
As the Managing Director of Gensler Berlin, Lukasz Platkowski provides leadership and strategic direction for multi-disciplinary projects catering to a diverse client base. With over 20 years of experience as a registered architect and Design Principal, Lukasz is deeply committed to designing for resilience, enhanced experiences, and optimal performance while prioritizing client value. He has spearheaded transformative projects that have set new industry standards and redefined the concept of ‘benchmark’ design across the United Kingdom, Europe, the Middle East, and North Africa.
Lukasz’s dedication extends to championing projects in the hospitality sector, where he understands the unique challenges and contributions of large-scale endeavours, ensuring a positive impact within communities. Additionally, Lukasz serves as a visiting tutor at the Nottingham University School of Built Environment, actively contributes to BCO CTBUH Strategic Guidelines, and participates in various jury panels, including those for the “World Architectural News” Commercial Office Awards and the LEAF Awards
Lukasz Platkowski
Managing Director
Gensler Berlin


Torsten Rolke
Vice President Operations & Distribution,
WorldHotels
More than 30 years experience in the hospitality industry in different areas like catering, F&B and Rooms Division with a strong focus on Distribution, Revenue Management, Technology, Operations, Sales Support and eCommerce. Being now with WorldHotels, part of BWH Hotels, since 17 years. If I’m not taking care about our hotels globally, I enjoy spending time with my family, friends and the dog Lotti. And I like to spend my free time mountain biking.
BWH Hotels is a leading, global hospitality enterprise comprised of three hotel companies, including WorldHotels™, Best Western® Hotels & Resorts and SureStay® Hotels. The global enterprise boasts approximately 4,300 hotels in over 100 countries and territories worldwide*. With 19 brands across every chain scale segment, from economy to luxury, BWH Hotels suits the needs of developers and guests in every market.
Torsten Rolke
Vice President Operations & Distribution,
WorldHotels


Sabrina Voecks
Creative Director, Partner
JOI-Design GmbH
Curriculum vitae Sabrina Voecks
• Born on December 15th, 1979, in Hamburg (Germany)
• 2000 – 2004 study of Interior Design in Rosenheim (Germany)
• 2005 – 2007 Interior Designer at Matteo Thun & Partners in Milan (Italy)
• 2007 – 2008 Interior Designer at gmp Architekten von Gerkan Marg und Partner in Hamburg (Germany)
• 2008 – 2012 Senior Interior Designer at JOI-Design GmbH in Hamburg (Germany)
• 2012 – 2018 Creative Director, Associate at JOI-Design GmbH in Hamburg (Germany)
• Since 2018 Creative Director, Partner at JOI-Design Innenarchitekten A D joehnk + partner mbB in Hamburg (Germany) being responsible for Business Development, Brand Strategy and Consulting
Sabrina Voecks
Creative Director, Partner
JOI-Design GmbH


Jan Nielsen
Managing Director
Rocco Forte Hotels Northern Europe
With 45 years in hospitality, a truly international and highly experienced strategic business leader specialized in the global hospitality industry primarily in the luxury and upscale sector with a strong track record leading anything up to 1000+ room hotels, more than 3000 employees and multi hotel clusters as well as extensive corporate office experience.
Currently engaged for the day to day management of the Rocco Forte Hotel Amigo and supervising the operation in Berlin, Munich and St. Petersburg.
Jan Nielsen
Managing Director
Rocco Forte Hotels Northern Europe


Gerald Scheurmann-Kettner
CIO
Event Hotels
Gerald Scheurmann-Kettner founded the IT department of EVENT Hotels in 2001 and has been the group’s CIO since then. As CIO he has overall responsibility for all areas of IT consulting, evaluation, exploring existing and new projects as well as creating and managing budgets in the areas of investments, personnel and sales. The structure of the entire IT infrastructure corresponds to industry standards with its own data centre, MPLS network, security and backup management. In addition, IT has its own profit center with almost 30 employees and is responsible for sales and profits. The CIO is part of the executive team and reports directly to the CEO.
Event Hotels is an international, fully integrated hotel management platform. Founded in 1996, it focuses on asset & property management including co-investment, hotel management and operations as well as the development, renovation and modernization of hotels. Today EVENT Hotels owns, operates and manages over 60 hotels with over 10,000 guest rooms and a hotel turnover of more than € 400 million in 4 countries. The hotels are affiliated with international brands such as Accor (IBIS Hotels, Mercure Hotels, Novotel Hotels, M-Gallery) , Marriott Hotels (Westin Hotels, Autograph), Radissonhotels (Park Inn by Radisson, Radisson blu), Hilton Hotels (Doubletree), unbranded hotels and at least EVENT Hotels can fall back on its own brand in its portfolio, the Bilderberg Hotels.
Gerald Scheurmann-Kettner
CIO
Event Hotels


Fabian Zellinger
VP Corporate Development, Systems & New Ventures
Ruby Hotels
Fabian Zellinger, VP Corporate Development, Systems & New Ventures, joined Ruby in 2018. Prior to that, he worked for several years at Soravia Group, one of Austria’s leading real estate companies, where he managed large mixed-use projects and real estate transactions. Fabian holds a degree in Economics, Finance and Business from Bocconi University (Milan) and a dual MBA from ESADE (Barcelona) and Peking University
Fabian Zellinger
VP Corporate Development, Systems & New Ventures
Ruby Hotels


Sean Woods
Director Development – Central Europe
Wyndham Hotels & Resorts
Sean Woods
Director Development – Central Europe
Wyndham Hotels & Resorts


Erik Florvaag
CEO & Managing Partner
The Chocolate on the Pillow Group
ERIK FLORVAAG is CEO and Managing Partner of the newly repositioned hotel operator The Chocolate on the Pillow Group and in particular responsible for the areas of strategy and corporate development. The future and development topics of the operator group, which is growing in the DACH region, include the divisions Asset and Project Management, Technology and Finance as well as the People & Culture department at the headquarters in Cologne for currently 21 affiliated hotel locations.
Previously, Florvaag was Partner & Co-Head of Hotels at real estate investor and project developer Art-Invest Real Estate, which acquired The Chocolate on the Pillow Group, previously known as GHOTEL Group, in early 2020. In this role, he was responsible for over 40 hotel transactions with a volume of more than €1 billion in acquisitions and sales as well as several project developments, thus making a decisive contribution to the development of the Art-Invest Group’s hotel portfolio. Erik Florvaag has also been significant in driving the development of the “operating hotels” business model.
Erik Florvaag started his career at PricewaterhouseCoopers’ (PwC) as well as ebertz & partner group of companies, where he gained extensive experience in all areas of the hotel real estate value chain since the beginning of his career.
He graduated from the Justus Liebig University in Giessen with a degree in Business Administration and also holds a Master of Business Administration (MBA) in International Real Estate Management from the Academy of Biberach University and London Southbank University. He is also a lecturer at several universities on topics related to hotel real estate and an active speaker within the hotel and real estate industry.
Erik Florvaag
CEO & Managing Partner
The Chocolate on the Pillow Group


Jörg. T. Böckeler
CEO
Dorint Hotel Group
Jörg. T. Böckeler, Spokesman of the Executive Board and Chief Executive Officer (CEO), has been at the helm of the Dorint Hotel Group with the brands Hommage Luxury Hotels Collection, Dorint Hotels & Resorts and Essential by Dorint, together with his colleague Bettina Schütt (59), Chief Operating Officer (COO), since January 2022.
Mr Böckeler is responsible for the strategic divisions such as Asset Management & Development, Finance, Marketing, Sales and Legal. The experienced hotelier is also decisively driving forward the positioning of the luxury brand “Hommage Luxury Hotels Collection”, launched in 2019, which already includes Hotel Nassauer Hof Wiesbaden, Parkhotel Bremen, Maison Messmer Baden-Baden, Söl`ring Hof on Sylt, Grand Tirolia Kitzbühel (since 20 December 2021) and Hotel Kö59 Düsseldorf – formerly Intercontinental Hotel Düsseldorf (since 1 February 2022).
Until 2017 Jörg T. Böckeler, as Regional General Manager, was in charge both of InterContinental Sydney – one of Australia’s top selling hotels – and other properties of the InterContinental Hotels Group (IHG) in Sydney, New South Wales and Queensland.
Moreover, the successful hotel manager had brand responsibility for the seven InterContinental Hotels & Resorts in Australia and New Zealand. Jörg T. Böckeler was also Vice-President of Tourism Accommodation Australia (TAA NSW), a member of the Board of Directors of the German-Australian Chamber of Industry and Commerce (AHK), and is still a Corporate Council member of the European-Australian Business Council today.
Before leaving for Australia with his family in early 2011, Böckeler was General Manager of InterContinental Düsseldorf on Königsallee for four years and simultaneously Chairman of the Executive Board of Tourismus NRW since 2009. By that time, he had already managed various IHG properties such as in Berchtesgaden, Frankfurt a. M. and Vienna.
Jörg. T. Böckeler
CEO
Dorint Hotel Group


Matthias Beinlich
Managing Director
B’MINE HOTELS
Matthias Beinlich already looks back on a long and successful career in the hotel industry in leading positions.
He built up his expertise in well-known hotel groups such as Kempinski and Melià Hotels, particularly in the areas of sales, marketing and revenue.
Matthias Beinlich has been with b’mine since its foundation in 2018 and has been Managing Director since the beginning of 2019.
He has a special focus on the development of further hotel brands, the integration of future-relevant technologies into the entire guest experience and the expansion of the b’mine hotels group.
Matthias Beinlich
Managing Director
B’MINE HOTELS


Alexander Lobov
COO
NUMA Group
Alexander Lobov is COO at NUMA Group, the leading European digital hotel operator and technology developer (www.numastays.com). Alexander Lobov manages NUMA’s operations which primarily includes the key areas of Market Entries, Business Operations, and Guest Experience.
In recent years, Alexander Lobov has held numerous management positions, primarily at companies in the technology-driven mobility sector. Most recently, the Belarus-born Australian worked as Vice President Operations at e-bike provider BOND Mobility. There, in addition to central operations management, he was also responsible for data operations. At the Swedish e-scooter rental company Voi Technology, he was responsible for the successful market launch in more than 30 European cities. Lobov also previously gained more than four years of experience in various management positions at Uber, the US mobility service provider, and was responsible for the UberEats product in the entire EMEA region.
Alexander Lobov
COO
NUMA Group


Audun Lekve
CFO
RIMC Hotels & Resorts Group
Audun Lekve is a native of Norway and has been CFO and part owner of the RIMC Hotels & Resorts Group since 2019. He worked in the UK and Spain for 27 years before joining RIMC. In addition to his financial background and experience, Mr. Lekve has extensive experience in turnaround, repositioning and development of hotel properties. Prior to joining RIMC, he worked for major investment firms such as Fortress Investment Management and Morgan Stanley, as well as major hotel companies such as Marriott, Hilton, Wyndham and Raffles. Here, Mr. Lekve worked on assignments to develop new business models, turnarounds and developments.
Audun Lekve
CFO
RIMC Hotels & Resorts Group

